Who we are

SP China Consulting Limited was founded by Simone Peters in 2011. We offer you the international network to create successful events, exhibitions or other marketing activities in China. And we speak your languages: English, Chinese and German!


Simone Peters, Managing Director of SP China Consulting Limited, is an experienced project and event manager for projects in China and Europe. She has been living and working in Beijing since 2007.

After her studies at the University of Cologne (M.A. in Chinese, Economics and Law), Simone has worked in various positions in leading international Live Communication Agencies, both in Germany and China. Since 1995 she has organized multiple exhibition, event and PR-projects for big international clients. Simone combines project management experience with general management skills in building up and leading multicultural teams on your behalf.

All projects are managed with personal dedication to guarantee your success. SP China Consulting is very well connected in both China and Germany, offering high-quality marketing services for you. We provide intelligent solutions, which result from extensive knowledge of the Chinese market, strategic thinking and smooth implementations. We support your success in China.



Joanna Gao, Senior Project Manager, holds a B.A. English Major and studied English linguistics, literature, business and culture. She has profound know-how in project management and consulting for event, exhibition and PR-related projects.  Joanna has long-term experience in Chinese copywriting and translations (English/Chinese and vice versa).  6 years of professional working experience in an international and intercultural environment. Additionally, she brings in finance and project controlling expertise from 5 years of professional working experience in a Private Equity Firm from Hong Kong.





Yue Zhang, holds a B.A. in German Language and Literature with minor in Practical English. She offers in-depth experience in copywriting, media relations, advertisement planning, cross-cultural consulting and event management. Yue has been a key member in our multi-task team  for various kinds of marketing and communications projects. After 6 years of successful cooperation in a multicultural work environment, she proved herself as a reliable and responsible member of our team. 

"Collaborating with Simone and her team is the perfect stress-free solution to producing events in China. We have worked with the team on many occasions and they truly understand our high expectations for delivery and service. We always enjoy working together and look forward to more projects in the future."

Sophie Fleming , Director - Head of Events
Quintessentially Events HK Limited

"SP China were more than just exceptional partners for our events, they became a true part of our global team – supporting us with local event production across Shanghai and Beijing whilst we remained in the UK. Simone & Joanna delivered fantastic events that exceeded our clients expectations even when hit with some challenging circumstances."

Chloe Bishop ,
Incredible Management Ltd., London

"I hired SP China to plan and execute our 40th Anniversary event, attended by hundreds of corporate members, partners, government officials, and special guests. With zero room for error, Simone and her team managed all of the details flawlessly and the event was a huge success."

Piper L. Stover , VP, China Operations
US-China Business Council

"We worked in partnership with the SP China team to produce a best-in-class corporate social responsibility annual report that communicated clearly and effectively the long and sustained track record that our mutual client had made in communities across China.  SP China delivered fresh and professional designs that worked effectively for audience in Chinese and English.

St. John Moore , Director
Brunswick Group, Beijing

"If you have to organize an event in China and try to keep your European standards, you will experience a clash of cultures. China's interpretation of time as well as the common way of spontaneuous improvisations just do not fit to a minute-by-minute excel rundown. Getting into such a situation you will be happy to find "the missing link" that helps both sides to understand each other - SP China is such a partner."

Thomas Brunk , Managing Director